Justin Bieber's 'Never say never'

How is the trailer constructed in order the engage the audience


The Justin Bieber film trailer 'Never say never' is specifically constructed in a certain way in order to engage the audience. Firstly his most iconic song 'Baby' which has had over 707 million views on youtube, is the song that is played throughout, This is because to everyone who likes or dislikes Justin Bieber you instantly know the song and who it is associated with. It wouldn't engage the audience instantly if a less known song was played for this trailer.
Another way this trailer engages the audience is they inclusive language towards the audience such as "But you never stopped believing" and "You discovered." It makes the audience seem some sense of pride and happiness. They see these phrases and feel engaged and feel apart of such a phenomenon. The texts also help move along the trailer but also engage the audience. It says "Get Closer" and "Experience his world" its like exclusive access which engages the audience and makes it seem personal.
The first image we see is a home video of Justin at his home. This specifically engages the audience as again it gives it a personal feel and a new insight to this young stars life. These home videos are shown throughout engaging the audience.

How is Justin Bieber represented in the trailer?


Justin Bieber throughout the trailer is represented as a somewhat ordinary kid with a amazing lifestyle. This is shown through the text as her is said to be a ordinary kid. It is as if he is being represented as one of us, a member of the audience watching this trailer. As if he is not much different to the audience.
He is also represented as a celebrity who is still in touch with his fans and remember his roots, as we see scenes with him and his fans and his friends just being a normal kid. The quotes of fans saying he is an inspiration to us shows that he is being represented as more than just a music artist. He is alsobeing represented as a normal teenager with a character and not a arrogant celebrity as it shows him doing 'kid stuff' such as on the electric scooters, player basketball and messing around.
The camera angles of Justin Bieber are also specifically chosen to support the idea of him being like a normal kid. When there are shots of him being a normal kid it is a normal close up shots as if we are equal and the same as him. However in the scenes of him in concert, most of them are low angle shots showing that in concert it is about him and he is in control yet, he still engages in the camera re-enforcing the idea that we still have the exclusive access and he is still in touch with the fans.

What audience is this film targeted at?


This film is clearly for Justin Bieber fans, also known as 'Beleibers', as they are the type of audience who would want to go out and get a better insight of their favourite stars life. Exclusive access to Justin Bieber's life is something a beleiber dreams of, however i believe this film or trailer is not targeted specifically for them as they are most likely to watch this film anyway. I believe this film & trailer is targeted for a audience who have a negative perception of Justin Bieber already. It's been set out to change the views of the people who dislike him. They represent him as a normal kid "like you or me." This quote is said in the trailer as if whether we like it or not. The frequent shots of him interacting with his devoted fans and giving money to a girl on the road playing for music are all shown in an attempt for the target audience to think, well maybe he is not so bad after all. His inspirational quote at the end re-enforces this a he said "There is going to be a time where people tell you, you can't live your dream, this is what i tell them: Never say never." Every person would like to follow their dreams and by him saying this it allows the target audience to agree and maybe think he is just like me and his is just a ordinary kid.

How does this film reflect positively on MTV films?


MTV films normally do films that have a comedy element to it, violence or serious films. This is a new and different light on MTV films as this film attempts to tell young people to chase their dreams and evidently 'Never say never.' It's different to other artists films that MTV have produced like 50 cent's' get rich or die tryin' which contains a lot of drugs, violence and sex. Promoting 'Never say never' reflects positively as parents can see that this media institution is influencing young people to do something good and productive. This proved successful as it is one of MTV films most profitable films in terms of revenue.